Target audience

A target audience is the group of consumers most likely to buy a product or service. Companies determine target audiences by thoroughly researching customers and segment them based on demographics, geographic location, and peculiar attributes. While one group may prefer healthy food at a reduced price, the other could ask for flavorful meals without worrying about the cost. This helps marketers personalize and tailor marketing materials and newsletters to meet recipients’ needs and expectations.

Some products may have more limited target audiences, making it easier to determine what marketing strategies will be effective.