7 popular Mailchimp alternatives in 2025

Criteria for choosing Mailchimp alternatives

Finding the right email marketing platform isn’t just about picking the most popular option or the cheapest plan. It’s about choosing a tool that fits your business, scales with you, and doesn’t turn every campaign you send into a headache.

Here’s what to look for:

Features that don’t just sound good

Most platforms promise automation, segmentation, and A/B testing. The real question is how well they deliver. Can you build advanced automation workflows or just basic if/then rules? Does segmentation let you target based on real behavior, or are you stuck with simple lists? The details make all the difference.

Pricing that makes sense

Many platforms offer free plans, but costs can skyrocket as your list grows. Look at what’s included upfront. Will you need to pay extra for automation, integrations, or advanced reporting? A low starting price isn’t a deal if you’ll be forced into expensive upgrades later.

An interface that doesn’t drive you crazy

Email marketing shouldn’t feel like rocket science. A clean, intuitive dashboard can save hours of frustration. If setting up a campaign feels like a chore, it’s probably not the right platform.

Support when you need it

Tech issues happen. The question is whether you’ll get real help or be stuck digging through outdated help articles. Live chat, email support, and a solid knowledge base can make a big difference when things go wrong.

Seamless integrations

Your email platform shouldn’t exist in a silo.

It needs to work with the tools you already use, whether that’s an eCommerce platform, CRM, or analytics software. A strong list of integrations makes your workflow smoother instead of adding extra steps.

With these criteria in mind, let’s look at the best Mailchimp alternatives and why they stand out.

Best for affordability: Mailjet

Mailjet is more than just affordable. It’s packed with value. Every plan comes loaded with features that integrate into an intuitive platform for creating and deploying marketing and transactional emails, forms, and landing pages—all without breaking a sweat.

Unlike other providers, Mailjet doesn’t charge based on the number of contacts you have. You only pay for the emails you want to send, meaning as your audience grows, your price stays the same.

Its user-friendly interface and affordability make it popular with small businesses and growing teams looking to improve their email game. Mailjet helps you save time, cut costs, and focus on what truly matters.

Mailjet key features

• Intuitive drag-and-drop email editor

• Pre-built and customizable templates for campaigns

• Automated email workflows for transactional and marketing emails

• Seamless API integration to build custom experiences

• Real-time collaboration tools for team-based editing

Mailjet limitations

• No CRM features

• Does not have SMS, WhatsApp or other channels

Mailjet pricing

• Free: Up to 6,000 emails/month

• Essential: $17/month for basic email tools

• Premium: $27/month for advanced automation and analytics

• Custom Enterprise: Contact Mailjet for tailored solutions

Best for beginners: Mailchimp

Before we breakdown Mailchimp’s top competitors, it’s worth taking a moment to review Mailchimp. Mailchimp often pops up as a frontrunner for those embarking on their email marketing journey.

Its user-friendly interface and a free plan (offering up to 2,000 contacts) make it appealing for beginners.

However, its limitations in advanced email marketing automation and customization mean it might not serve more complex marketing strategies.

Key features:

• User-friendly interface

• Free plan with up to 500 contacts

• Basic website builder

Limitations:

• Lacks split testing in automations

• Basic pop-up and landing page customization

• Overpriced for advanced features

Pricing:

• Free: Up to 500 contacts and up to 1,000 emails/month

• Paid plans available for additional features

Best for creators: Kit (formerly ConvertKit)

Kit targets creators and businesses looking to grow their email lists with efficient automation tools.

It offers a free plan supporting up to 10,000 subscribers and includes powerful integrations with platforms like Shopify and Zapier. However, more advanced features require a paid plan.

Key features:

• Powerful automation features

• Wide range of integrations

• Custom domain and landing page creation

Limitations:

• Advanced features require paid plans

• Limited free plan features

Pricing:

• Free: Up to 10,000 subscribers on a single email sequence

• Paid plans start at $15/month

Best for social media: Constant Contact

Constant Contact is ideal for businesses aiming to combine email marketing with social media strategies. Its drag-and-drop editor and high delivery rates are significant draws, though its higher-tier plans may be costly for small businesses.

Key features:

• Automated email campaigns

• High email delivery rates

• Integration with social media platforms

Limitations:

• Basic registration forms

• Costly higher-tier plans

Pricing:

• Free trial for up to 30 days

• Starts at $12/month

Best for simplicity and ease of use: MailerLite

MailerLite excels in simplicity, making it a go-to for users who prioritize ease of creating campaigns and automations. Its visual data representation and intuitive automation builder are standout features, though its website building capabilities are limited.

Key features:

• User-friendly dashboard

• Visual data representation

• Easy automation builder

Limitations:

• Lack of spam and design testing tools

• Basic embedded forms

Pricing:

• Free up to 1,000 subscribers with basic features

• Paid plans start at $10/month

Best for long-standing reliability: AWeber

With over 20 years in the industry, AWeber is a trusted choice for solopreneurs and users requiring basic CRM capabilities. Its innovative features like ‘ready to send’ email templates and automations that integrate with apps like YouTube and Etsy set it apart, though it lacks advanced features for large-scale campaigns.

Key features:

• Strong email automation

• Split testing and web analytics

• Comprehensive app marketplace

Limitations:

• Lack of spam and design testing tools

• Available only in English

Pricing:

• Free: Available for up to 500 subscribers

• Paid: Starts at $15/month

Best for all-in-one marketing solutions: HubSpot

HubSpot stands out for its all-in-one platform that combines CRM, email marketing, and more. The generous free plan is a boon for small businesses, though advanced automation features require a costly upgrade.

Key features:

• Generous free plan with CRM integration

• Powerful contact management

• Excellent reporting features

Limitations:

• Expensive advanced features

• Branding on free plan outputs

Pricing:

• Free: CRM and basic features

• Professional plan starts at $800/month

Best for e-commerce marketers: Omnisend

Omnisend is tailored for e-commerce marketers needing advanced features in a cost-effective package. Its free plan includes omnichannel marketing and automation workflows, though it falls short on deliverability rates and template variety.

Key features:

• Advanced features in free plan

• Designed for e-commerce

• Responsive email editor

Limitations:

• Limited email templates

• Poor deliverability rate

• Available only in English

Pricing:

• Free: Up to 250 contacts

• Paid plans start at $16/month

Find the right Mailchimp alternative

Choosing the right Mailchimp alternative isn't just about finding the most popular or feature-rich option; it's about finding the one that aligns with your specific needs and budget.

Whether you're a creator looking for powerful email automation, a small business prioritizing simplicity, or an e-commerce store needing advanced features, there's a Mailchimp alternative out there for you.

Remember, the best tool is the one that makes your life easier and helps achieve your goals. So, take the time to evaluate these alternatives, consider your unique requirements, and make an informed decision that will drive your business forward.