Latest stories by Mary Dolan
![Hermes filling up a mailbox](https://images.ctfassets.net/y6oq7udscnj8/3moHQjTx36FpuUeTCnroZI/42caef6e0d4b69965267186915d80eaf/Deliverability_1_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Deliverability
15 min
Sender score and email reputation: What are they and how to improve them
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![Hermes and two other gods share stats in front of a table](https://images.ctfassets.net/y6oq7udscnj8/rj0iAA3vng00ZSH15v4B0/b09de20aaf2f2b5a2a227ef4089e3956/Stats_3_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Marketing
12 min
Customer journey mapping: Planning campaigns for a better email experience
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![Hermes pointing on letter, Hera taking notes](https://images.ctfassets.net/y6oq7udscnj8/6Fxf9I0ycNRCnXxXJrZwzP/10f62495fb31881fddede25a0601a62f/Email_marketing_5_-_Version_9.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
11 min
7 strategies to improve your customer experience with email
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![Hermes and a Goddess unpack shapes in a meeting room](https://images.ctfassets.net/y6oq7udscnj8/3hH9m8URBp3ntZ93OT5ycj/8ca3f5c23dfd6014b311bbf581e80fd7/Stats_5_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Marketing
8 min
Lead nurturing: All you need to know about closing leads
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![Hermes presents stats to Zeus](https://images.ctfassets.net/y6oq7udscnj8/3BOCmLKwtIx3fqaiejMdjS/c5e009e37a895b8343e934b68989d90b/Statistics_4_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Marketing
7 min
Understanding inbound marketing
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![Mother's day gift for Hera with big heart](https://images.ctfassets.net/y6oq7udscnj8/6jlpNndvpesaQqsQlNGq6O/1ef93244026040bbbaadb453a4592c5e/Mother_s_Day_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
7 min
The best anniversary emails
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![Hermes wearing a mask sits on a sofa and spies emails](https://images.ctfassets.net/y6oq7udscnj8/42PthnrXyGi2n1jlJZ3FQp/bae5efbf3737a054d2fffe90e1f90b0b/Email_Deliverability_4_-_Version_3.png?w=2048&h=960&q=50&fm=png)
Deliverability
8 min
Spam traps: What are they and how to avoid them
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